Our Beliefs.
EquiSense AI Innovating Horsemanship
Our Beliefs
Every horse and rider enters the arena with a hidden, significant capability to rise to their own personal bar. We believe this potential exists in every pair, from the amateur dedicated to the journey to the elite professional chasing a title. Yet, we also know the reality of the sport: rising to that bar is often an uphill battle when relied upon solely through the fragmented training and "feel" we manage to pick up along the way. At EquiSense AI, we are striving to find a way to decode the inherent complexities of the equine high-performance athlete. We believe that by shedding light on the sub-visual biomechanics of the ride, we can help both horse and rider rise to the very best of their ability. We believe that while "feel" is the heart of horsemanship, data is its pulse. We exist to provide an objective lens that translates subjective intuition into a measurable reality, ensuring that the connection between horse and rider is grounded in truth. Democratizing Elite Insight Performance data shouldn't be locked away in a laboratory.
We believe in markerless accessibility, ensuring that high-fidelity insights are available in any arena, at any time, using nothing more than the camera in your pocket. Protecting the Athlete Through the Digital Twin We believe every horse deserves a digital baseline—a "Digital Twin" that acts as a wellness guardian. By tracking a horse's movement over time, we identify the sub-visual deviations that allow for proactive care, extending the competitive life and happiness of the animal. Empowering the Trainer as a Strategic Architect. We believe AI is a "Thinking Multiplier," not a replacement for human wisdom. Our technology acts as a tireless assistant that handles the manual observation, freeing the trainer to focus on the art and strategy of the program. Honoring the Legacy of the Ride we are an organization built at the intersection of global cloud intelligence and deep equine heritage. We believe that by indexing excellence today, we honor the traditions of the past while securing the future of the equine athlete. EquiSense AI, we are striving to find a way to decode the inherent complexities of the equine high-performance athlete. We believe that by shedding light on the sub-visual biomechanics of the ride, we can help both horse and rider rise to the very best of their ability.
Our Team
Maria is the architect behind EquiSense AI, a venture born from a simple observation: in the horse world, we spend years trying to "find the feel," but we rarely have a way to measure it.
With over 20 years of experience in the technology industry, Maria has spent her career leveraging artificial intelligence to solve complex problems across a variety of sectors. Throughout two decades of seeing AI transform global industries, she noticed a persistent gap: the equine world, despite its high stakes and deep passion, consistently lacked the data and objective insights that other high-performance sports take for granted. A lifelong equestrian with a deep footprint in the reining industry, Maria understands the complexities of horse breeding and the pressure of the show pen. She founded EquiSense AI to bridge that gap between a trainer’s intuition and objective reality. By applying the same "Thinking Multiplier" logic she has used throughout her tech career, she aims to give riders the "Biometric Truth" they need to help their horses stay healthy and perform at their natural best.
Maria’s work is a blend of high-tech innovation and a quiet commitment to the legacy of the equine athlete.
Maria Schnell-Brakeley
Owner